ESPN and Their New Local Websites

In April, ESPN launched their first city specific site with ESPNChicago.  In the last month, the company debuted two more sites, ESPNBoston and ESPNDallas.  ESPN wants to establish other local sites where they have local radio stations.  The next two planned cities to have a site are New York and Los Angeles. 

The websites are 24/7 local sports news operations.  ESPNChicago already has emerged as the most visited sports site in the city.  In July, 700,000 viewers visited the site, up 87% since May. 

ESPN has the resources to bring in top talents.  For example, beloved ex New England Patriots linebacker Tedy Bruschi will hold weekly chats with fans throughout the year.  In the Pats Monday Night Football game in week 1, “Boston Sports Guy” Bill Simmons held a chat.  Other big names for the Boston site include Hall of Fame baseball Reporter Peter Gammons and ex Boston Globe writer Mike Reiss.  ESPNBoston also includes blogs on local college teams and even high-school football.  In Chicago, softball is fairly popular.  ESPN Chicago has it covered.

ESPN/ABC Sports President George Bodenheimer said quote “We ceased looking at ourselves as a TV company maybe 10 years ago,” he said. “We didn’t declare it in the middle of Times Square like, maybe, some others did. But we are absolutely agnostic in terms of how we serve content and work with advertisers. The simple aim is to be distributed as widely as possible.”

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